Jul.17

Smoot Tewes Group

Led digital team at top-tier DC political consulting firm. Provided creative services, digital advertising, grassroots list building, and overall digital strategy for a wide variety of clients in renewable energy, conservation, and campaign finance reform. Responsible for business development and client relations.

Highlights:

  • Developed digital strategies encompassing content creation, online advertising plans, social media strategies, and social media plans for national, regional and state-based efforts.
  • Conceived and managed the development of websites and video content for energy and environmental clients.
Employment

Sep.22

U.S. Department of Energy

Oversaw digital presence for cabinet-level agency, including agency flagship site Energy,gov and associated social media properties. Managed multi-million dollar budget and supervised team of editors, developers and multimedia specialists. Realized significant savings of taxpayer dollars by consolidating department web presence and leading transition from proprietary systems to open-source solutions. Highly involved in Federal digital efforts to streamline operations, provide open data, and increase government access and transparency.

Highlights:

  • Nearly quadrupled web traffic, tripled number of Twitter followers, and expanded agency social media presence, including establishing first Secretary of Energy Twitter account.
  • Led effort to make Energy.gov the first cabinet-level fully responsive, mobile-friendly website.
  • Successfully migrated more than 20 program and staff offices to a single open-source platform, hosting more than 60,000 pieces of content and more than 200 active users.
Employment

Sep.22

American University

Served as instructor for undergraduate and graduate courses in video production and digital skills. Developed syllabi and provided instruction in principles of video, camera operation, nonlinear digital video editing, and storytelling skills.

Highlights:

  • Twice served as instructor for capstone documentary video class for graduate broadcast students.
  • Consistently highly-rated professor known for hands-on teaching style and accessiblity.
  • Former students highly sought after and working at organizations like Washington Post, CNN, ABC News, Fox News and Al Jazeera America.
Employment

Sep.22

Rock Creek Strategic Marketing

Developed and supervised implementation of digital media strategies for commercial, government, and nonprofit clients.  Led teams of designers, developers, and strategists in developing websites, social media campaigns, multimedia applications, and print collateral. Wrote and edited blog posts, social media messaging, print and email copy.

Highlights:

  • Produced live web broadcast and developed digital media strategy for State Department event on encouraging entrepreneurship among woman in developing nations, moderated by Nicholas Kristoff and featuring Secretary Hillary Clinton.
  • Developed and oversaw implementation of branding and digital strategy for Gates Foundation-funded education consortium Activate Ed.
Employment

Sep.22

Rock Creek Strategic Marketing

Provided on-site editorial, training and technical support for White House Office of New Media. Worked with client to transition WhiteHouse.gov from legacy site to an open-source Drupal environment. Coordinated migration of subsites and led training in new CMS for staff and interns. Developed and created new media content using HTML and CSS.

Highlights:

Employment

Sep.22

USA Today

Served as lead editor for reporter, photographer and freelance video content for the nation’s largest newspaper. Managed daily flow of all video content on the USA Today website. Produced, shot and edited video content for the newsroom and in the field.

Highlights:

  • Coordinated video efforts to support coverage of the 2008 election, including interactive debate features, election night coverage, and live video streaming of Presidential inauguration.
Employment

Sep.22

Raleigh News & Observer

Conceived and developed video, audio and multimedia projects for daily newspaper the Raleigh News & Observer. Served as lead multimedia producer for ACC sports. Developed cross-platform content, provided video coverage of games and produced weekly video podcast.

Highlights:

  • Multimedia producer for award-winning story on exoneration of wrongfully accused man.
  • Established paper as pioneer in video streaming capablilities and video coverage of sports.

 

Employment